Sunday, December 7, 2014

PANTONE'S COLOR OF THE YEAR

Pantone announced this week that MARSALA is the color of the year for 2015.




Pantone started issuing "color of the year" in 1999. It is announced with much fanfare and is a terrific free advertising tool for the company. They get free advertising spots everywhere, from The Wall Street Journal to CNBC. Before the "color of the year" campaign few American house holds even knew what a pattone color was.
Pantone is a great global company but the fanfare surrounding the "color of the year" is a little like the release of Beaujolais Nouveau est arrivee. Its good plonk, but there is much better plonk out there for the same price.
Interestingly,  my S15 hat orders are in production and not one major USA customer even mentioned Marsala as the must-have-color.
Here are the announced Pantone "colors of the year" since 1999.

Colors of the Year
  • 2013 - Emerald
  • 2014 - Radiant Orchid
  • 2015 - Marsala

                  I much prefer the Women's Wear Daily color forecast that came out on 9/4/2014. The report shows you the color designers are actually using by percentage =. Yes, Marsala is there, but at #9 for both women and mens forecast.
WOMEN'S WEAR DAILY LADIES TOP 2015 COLOR
WOMEN'S WEAR DAILY MENS TOP COLORS FOR 2015


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